Out of all this rather esoteric research and
writing have come some general principles which
can be used by designers and clients on design
projects. As stated here, they can apply to
many different building types, but specific
differences exist for special types such as
hospitals, airports, retails malls, etc.
1. Wayfinding in buildings
and groups of buildings is most affected by
the logic of the architectural arrangement and
design. The apparent logic of how a group of
buildings or spaces is arranged affects the
user's ability to understand and remember where
he is in the environment. Visual dominance of
entrances, definition of public space from private
space, the ability to visually separate one
functional zone from another, all play an important
role in being able to navigate the space.
2. The naming, numbering
and general organization of the parts of a building
is a critical, organizational aspect of a wayfinding
plan. Floor numbering, dedicatory names vs common
names, departmental names, stall numbering,
and room numbering must be carefully considered
when preparing message lists for use on signs
and when publishing brochures. Clear, logical
hierarchies must exist to help users remember
and use the nomenclature. Symbols, identity,
and foreign language also play an important
role.
3. People using the environment
bring with them unique abilities, limitations,
and memories about navigating which must be
accommodated by any overall wayfinding strategy.
The number of repeat visitors, sight and mobility
limitations, emotional state of the user, and
whether the facility is entirely new or a revision
to an early facility all must be taken into
account when developing a wayfinding plan. Special
needs populations, cultural and ethnic minorities,
ESL groups, and the elderly all must be able
to use the facility with a mininum of assistance.
4. All public information
such as brochures, mailers, news ads, radio/TV
ads and even informal hand-outs become part
of the user's information on how to use the
environment. All forms of public information
must be consistent in their representations
about the faciltity in order for communication
to be clear; published maps must agree with
facility maps, driving instructions must agree
with how the facility is actually accessed,
and type size & contrast must all be legible.
5. Direction-giving by staff
and other occupants of the building are an essential
part of the user's environmental influences
and must be organized and trained wherever possible.
An explanation of how the signs and other wayfinding
devices are intended to work can help staff
give clearer, more helpful directions. Training
sessions which teach proper nomenclature, how
to assess the special needs of the user, and
practice sessions on direction-giving all contribute
to a comprehensive wayfinding plan.
6. A clear, organized set
of sign elements can be the most cost-effective
solution to wayfinding improvements in an existing
building. However, only when the other issues
above are well-understood can such conventional
devices as signs and directories be employed
as part of the solution. Related graphic devices
such as wall and floor graphics, strategic placement
of sculpture, art programs, and computerized
information kiosks are all potential elements
in a successful wayfinding plan.