Wayfinding can be described as the process of
using spatial and environmental information
to find our way in the built environment. Wayfinding
can also be defined from the standpoint of the
designer & client seeking to establish or
improve the function of a particular environment:
Wayfinding design is the process of organizing
spatial and environmental information to help
users find their way. Wayfinding should not
be considered a separate or different activity
from traditional "signage design",
but rather a broader, more inclusive way of
assessing all the environmental issues which
affect our ability to find our way. Many of
the new "wayfinding" principles have
been practiced by designers for years, but have
now been named, quantified, and wrapped into
a more comprehensive methodology of the design
process.
It should be noted that,
although signage has been the most common solution
to wayfinding problems, the new, broader view
offered by a wayfinding design approach always
yields a higher quality communications answer,
because it often identifies the real sources
of confusion in the subject environment, which
might be operational, organizational, nomenclature,
staff direction-giving, or the building itself.
History
Research at the beginning of this century by
cognitive and behavioral psychologists helped
to define such issues as memory, cognitive mapping,
spatial recognition, and information processing,
and began to shed light on how we use our senses
to interpret the physical world, form a plan
of action, and execute that plan to navigate
to a desired destination.
Language
of Space
Most designers, architects, and researchers
recognize the work of Kevin Lynch in his book
"Image of the City" (1960) as being
pivotal in professional thinking about how we
understand environments. He coined the term
"way-finding" which we use today as
well as terms describing spatial features. Lynch
contended that all urban space could be described
in terms of paths, edges, nodes, landmarks,
and districts. It was this "language of
space" which enabled later researchers
to communicate with test subjects about what
they saw, remembered, and used when they tried
to find their way. It has become part of the
vocabulary of planners, archtects, graphic designers,
and clients.
In the 1970's researchers
begain to study how we navigate complex spaces
by staging tests of orientation and memory in
large building complexes, building interiors
and malls. These studies revealed that there
were many different levels of ability in "wayfinding"
and that the process was influenced by many
environmental factors, such as building symmetry,
user expectation, language, information from
signs, other people, and old memories of being
in the environment.
Reading
By the 1980's the work of Romedi Passini was
recognized by the environmental graphics profession
as being seminal in explaining many of the issues
which graphic designers had been dealing with
for many years. His research findings as published
in "Wayfinding in Architecture" (1984)
and a book by Passini and Paul Arthur called
"Wayfinding - People, Signs, and Architecture"
(1992) gave designers the structure for describing
what the design of wayfinding systems entailed.
(This book has recently been reprinted and can
be found at www.paularthur-wayfinding.com ).
In some cases the new work ratified the intuition
of designers about good wayfinding design; in
other cases it corrected faulty notions. Best
of all, it has given designers and clients a
common language by which to discuss wayfinding
needs and solutions. Although many researchers
have published works devoted to the topic, these
are considered the most readable and applicable
to design problems.